Politeness is one of the demonstrations of people’s social behavior. Pragmatic communication is the use of a set of sociolinguistic rules related to language within a communicative context; that is, pragmatics is the way language is used to communicate rather than the way language is structured. The way you act when you are respectful, thoughtful, and kind towards others is politeness. Politeness makes you say "Thank you!" when someone hands you the pen you dropped. So, being polite means behaving in a way that is socially correct and shows understanding of other people’s feelings.
Courtesy is expressed differently in every nation, as it is not only a norm of etiquette, but also one of the main components of every nation's culture. This article reveals some features of the concept of politeness, it also analyzes the features of communication in cross-cultural relations using examples of the Spanish and Armenian languages.
Culture, as a separate concept, explores metalinguistics as a special approach to the problem of cross-cultural communication, based on which the entire cultural system is built, in which the main element for its construction is not a sentence, but an utterance. In linguistics, it implies communication both verbal and non-verbal. In another understanding, communication is a system of information exchange within a particular society or culture. The main factors of communication are individuality, various relationships, nationality, etc. All forms of politeness include etiquette norms, which in turn are the main elements of communication and their absence can provoke cross-cultural conflict. It should be noted that a number of social issues play an important role in this: language, nation, national languages as a historical category, the relationship between linguistic and social structures, as well as age, gender, level of education, social status and context. In the social study of language, linguistic politeness has played a central role. It is also part of sociolinguistics and pragmatics. Each country has a variety of cultures and language accuracy in communica-tion. Language is one of the main tools aimed at mitigating communication conflicts that arise when communication norms are not observed. From the above, it follows that forms of politeness are the most important components of communication.
Keywordspoliteness communication language intercultural communication forms of politeness sociolinguistics pragmatics